Tools — Free · 31 templates · one email, unlimited downloads

The template library your platforms forgot to ship.

Import starters, audit worksheets, planning docs, and reporting skeletons for Zendesk, HubSpot, Google Ads, and Meta — built by the team that runs these platforms daily. Download, open in Excel or Sheets, done.

31 templates

ZendeskImport

Zendesk Bulk User Import

Column layout for bulk-importing end users and agents — matches Zendesk's documented CSV import format, with rows showing each role.

CSV · 9 columns Download
ZendeskImport

Zendesk Organization Import

Bulk organization import columns — external IDs, domain mapping, shared-ticket flags, and tags, per Zendesk's documented format.

CSV · 8 columns Download
ZendeskPlanning

Help Desk Migration Field Map

Map every field from your old help desk to its Zendesk destination — pre-filled with the mappings that trip up most migrations.

CSV · 8 columns Download
ZendeskAudit

Zendesk Trigger & Automation Audit

Inventory every trigger and automation with the failure patterns we find most often pre-listed — loops, double-notifies, zombies.

CSV · 9 columns Download
ZendeskPlanning

SLA Policy Matrix

First-reply, next-reply, and resolution targets for all four priorities plus a VIP lane — edit the numbers, keep the structure.

CSV · 7 columns Download
ZendeskPlanning

Macro Planning Worksheet

Six starter macros every support team ends up needing, drafted — plus the ownership columns that keep them current.

CSV · 7 columns Download
ZendeskPlanning

Help Center Content Plan

Turn your most repeated tickets into a deflection-first article plan — pre-seeded with the categories almost every help center needs.

CSV · 7 columns Download
ZendeskChecklist

Zendesk Go-Live Checklist

The 22-point cutover checklist we actually run: channels, people, workflows, data, safety nets, and comms — pre-filled, not blank.

CSV · 6 columns Download
ZendeskAudit

Support QA Scorecard

A six-criterion weighted rubric with written definitions for every score level — calibrated so two reviewers land on the same number.

CSV · 5 columns Download
HubSpotImport

HubSpot Contact Import

Contact import starter with the headers HubSpot auto-maps to default properties — rows show full, minimal, and international shapes.

CSV · 11 columns Download
HubSpotImport

HubSpot Company Import

Company import starter — domain-first so HubSpot deduplicates correctly, with a no-website fallback row.

CSV · 9 columns Download
HubSpotImport

HubSpot Deal Import

Deal import starter with association columns so deals land attached to the right contacts and companies, across pipelines and stages.

CSV · 8 columns Download
HubSpotPlanning

Lifecycle Stage Definitions

Every default lifecycle stage with a written definition, entry/exit criteria, and transition ownership — the doc most portals never made.

CSV · 6 columns Download
HubSpotPlanning

Lead Scoring Worksheet

Twelve pre-written fit and engagement signals with point values and negative scores — calibrate against your closed-won, then build.

CSV · 5 columns Download
HubSpotAudit

CRM Cleanup Audit

The eight messes we find in almost every portal, pre-listed with fix approaches and risk framing — add counts and go.

CSV · 7 columns Download
HubSpotAudit

Workflow Inventory

Every active workflow catalogued: purpose, trigger, actions, and a keep/kill verdict — with rows modeling the common categories.

CSV · 8 columns Download
HubSpotPlanning

File & Attachment Migration Inventory

Migrations copy records and forget files. Inventory every file source — attachments, file properties, quotes — so nothing is orphaned.

CSV · 7 columns Download
Google AdsImport

Google Ads Offline Conversion Upload

Upload offline conversions against GCLIDs — matches Google's documented click-conversion import, including the timezone parameter row.

CSV · 5 columns Download
Google AdsPlanning

Negative Keyword Starter List

Thirty waste-cutters most B2B accounts need on day one — job seekers, freebie hunters, DIY researchers, students, and navigational traffic.

CSV · 4 columns Download
Google AdsPlanning

Campaign Naming Convention

Naming patterns for every level of the account — campaigns through conversions and audiences — so reports stay readable at scale.

CSV · 4 columns Download
Google AdsAudit

Google Ads Account Audit

Fifteen checks that expose a neglected or captive account — conversion hygiene, match-type discipline, auto-apply settings, ownership.

CSV · 5 columns Download
Google AdsPlanning

Keyword Planning Worksheet

Map keywords to intent, funnel stage, destination page, and match types — with rows modeling the buy/compare/learn split.

CSV · 6 columns Download
Meta AdsImport

Meta Custom Audience Customer List

Customer-list upload columns per Meta's documented format — lowercase, no punctuation, identifiers hashed automatically on upload.

CSV · 8 columns Download
Meta AdsImport

Meta Offline Conversions Upload

Bring CRM outcomes back to Meta — offline event columns per the documented format, with lead and purchase event rows.

CSV · 7 columns Download
Meta AdsPlanning

Creative Testing Log

One hypothesis, one variable, one verdict per row — with a four-test sequence modeled so the discipline is obvious.

CSV · 9 columns Download
Meta AdsPlanning

Meta Campaign Structure Planner

Plan campaigns, ad sets, audiences, and — the part everyone skips — exclusions, before touching Ads Manager.

CSV · 8 columns Download
AIPlanning

AI Use-Case Prioritization Matrix

Score candidate AI use cases on volume, risk, and data readiness — six examples across the spectrum show how the scoring works.

CSV · 8 columns Download
AIChecklist

AI Agent Guardrails Checklist

Fourteen pre-launch guardrails for any customer-facing AI agent — scope, escalation, safety, audit, and the kill switch.

CSV · 5 columns Download
Cross-platformPlanning

UTM Naming Convention

One agreed pattern across eight channels — including ChatGPT ads and offline QR — so attribution never turns into archaeology.

CSV · 5 columns Download
Cross-platformReporting

Ads-to-CRM Reconciliation Sheet

Monthly side-by-side of platform-claimed conversions vs. CRM reality — one month modeled across three platforms so the math is obvious.

CSV · 10 columns Download
Cross-platformReporting

Monthly Marketing Report Skeleton

The numbers leadership actually reads, month over month, with a filled example row and space for the narrative that explains them.

CSV · 9 columns Download

Import templates follow each platform's documented format as of July 2026 — these are our worksheets, not vendor files, and platforms evolve. Validate against current platform documentation before running a large import. Example rows are placeholders: delete them before uploading.

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