Agents work blind
No deal size, no lifecycle stage, no owner — support treats a $100k renewal like any other ticket.
Apps — Zendesk ↔ HubSpot
The Zendesk HubSpot integration that goes both ways.
Real-time, bidirectional sync. CRM context inside every ticket, support history on every contact — custom objects included. Built by the team that lives in both platforms.
01 — The gap
Two systems, half the story each.
Sales chases stale data
Reps ask "any open tickets?" in Slack because the CRM doesn't know what support knows.
Customers repeat themselves
Every handoff starts from zero. The customer already told you — just not in that system.
02 — Try it
Map any field to any field.
Pick what happens in Zendesk, wire where it lands in HubSpot — transforms included. This is the actual mapping model, miniaturized.
WHEN, IN ZENDESK…
…SYNC TO HUBSPOT
The sync rule
…
Every mapping is yours to enable, edit, or remove — nothing is hardcoded.
Book a demo
03 — In the ticket
HubSpot context, without leaving Zendesk.
The sidebar app links the requester to their HubSpot contact by email and puts the whole record one tab away. View, edit, create, re-link — admins choose the panels, agents personalize the layout.
NameDana Cortez
Lifecycle stageCustomer
OwnerM. Reyes
Last activitySupport thread — today
CompanyCortez Logistics
TierEnterprise
RenewalQ4 · $96k ARR
Open tickets3
Expansion — 40 seats$24k · Proposal
Renewal 2027$96k · Open
Support contextFlagged
Create contact→
Re-link record→
Share AI summary1 click
04 — Capabilities
Everything a one-way connector isn't.
Real-time, both ways
Seconds, not nightly batches — with loop protection and conflict resolution built in.
Transforms included
One-to-many mappings, case and date formatting, value remapping — data lands in the shape you need.
One clean thread
Conversations log as a single channel-labeled activity — not a flood of one-note-per-event spam.
Tags that route
Lifecycle and deal stage become Zendesk tags that drive views, triggers, and SLAs — revenue-aware support.
Custom objects, native
Setup auto-discovers your objects — standard and custom. No hardcoded assumptions about your data.
Backfill included
One-click bulk migration syncs existing records, so you start fully aligned — not just from install day.
05 — Setup
Connected in three steps.
- 01
Connect
Authorize both platforms with secure OAuth. Objects auto-discover, defaults apply.
- 02
Configure
Map fields visually, choose sidebar panels, pick which objects receive activity.
- 03
Work
Live two-way sync and full context in both tools — automatically, from that moment on.
Per-install OAuth
Signed webhooks
Retries & loop prevention
GDPR tooling
06 — Common questions
Asked before every install.
How do I integrate Zendesk with HubSpot?
Install the integration, authorize both platforms with OAuth, and setup auto-discovers your objects with sensible default mappings. Most teams sync the same day — and the bulk migration tool backfills existing records.
Is the sync real-time and bidirectional?
Yes — changes flow both directions the moment they happen. No polling, no nightly jobs, no echo updates.
Does it support custom objects and fields?
Fully. Map any Zendesk field to any HubSpot property — standard or custom — with one-to-many mappings and value transforms.
Will it clutter my CRM?
No. One clean thread per ticket, AI summaries only on agent click, and tickets-to-deals is opt-in. Your pipeline stays yours.
Unify support
and revenue.
One customer story, told in both systems. Available on the Zendesk Marketplace and HubSpot App Marketplace.
Book a demo
Built & maintained by our own team